Track your customers – Get to know your Audience
You may have the best marketing and content team in the world to construct your web presence, but your customers will have the last word regarding what is the value of your site and pages. Unless you want to intensively survey your visitors, your best option will be to implement a good analytics program.
A good analytics package will help you determine if your visitors are coming from search engines, email campaigns or other sites.
If they are using specific keywords to find you, and what keywords result in conversions or other goals you may want to establish. Also where your visitor are located, what type of browsers and resolutions they are using, and lots of other information that will help you optimize your site, marketing campaigns or online investment.
We have experience with different analytics packages and we can help you determine the best one for you and your website. We will also be able to implement the necessary code and help you analyze the data from your website. If you are interested in analytics please contact us and we will start working with you.