Optimize your ROI – Improving Website Performance
Once you have a good amount of traffic coming to your website, and you have establish some marketing channels to bring leads, you may want to start thinking how to improve your conversion or performance.
Every site has a Goal, purpose or conversion. If you are an e-commerce website then your conversion will be made when your visitor makes a purchase. If your Goal is to have your visitor start a download, giving his email, then that is your goal.
Your goal may be to use a contact form, and get some information that you can translate in a lead.
There are many factors that will affect the user behavior to complete your website goal. Changes on the look and feel, wording, colors of buttons and many others may drastically change your conversion percentages and reduce your abandon rates.
Usability, Visual attention prediction, general common procedures for forms, etc are many of the areas that you can work to improve, but your best bet will be to test every change you make on the important pages of your website. Running Split tests (A/B) or multivariate testing you will be able to determine what changes will get you the best results.
We have experience with different companies and we can help you determine what important tests you should run to improve your ROI. We can implement tests and report the results. Winner combinations can be deployed immediately and start improving your conversions immediately. Contact us if you want to improve your sites conversion.